It was 1936, when Connie Douglas Reeves, a National Cowgirl Hall of Fame honoree,  began working at Camp Waldemar, in Hunt, TX. Over sixty-seven summers, she taught more than 36,000 girls how to ride.  She told them all to “Saddle Your Own Horse,” which has become modern cowgirl mantra. Not only are these words a powerful metaphor for all women and girls, they were the inspiration for the Cowgirls Are Forever project. 

To serve our mission, we’ve developed an empowerment program called CAF: Saddle Your Own Horse™ which inspires women and girls from all walks of life to find the strength that lives inside. We bring the principles of cowgirl spirit to girls in high schools and girls leadership initiatives such as Girl Scouts of America,  Girls Inc., and A Mighty Girl, through educational presentations and workshops that tap into the ethos of cowgirl spirit. Our goal: to guide them to embody the principles whether they ride a horse or not—so they can live each day with more courage, confidence and authenticity.